4.8 | +680 reviews

NEW PUPPY? READ THIS BEFORE NIGHT ONE

5 reasons new puppy parents are swapping the ticking clock for Littermate

Bringing a new pup home is the best feeling in the world. Right up until 3am, when they start crying in the crate and just won't stop.

If you're running on two hours' sleep and a whole lot of guilt, you're not doing anything wrong. Here's why more and more UK puppy parents are trying something different for those first few nights.

3 minute read

Drug-free · Washable

Try it risk-free for 30 nights

1. It gives them back mum's heartbeat

For eight weeks, your pup fell asleep to the steady thud of mum's heartbeat. Night one in a crate is the first time it's gone, and that silence is a big part of why they cry.

Littermate has a soft, real-feel heartbeat tucked inside, so the rhythm they know is right there next to them.

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2. It feels like being snuggled up with the litter

Puppies sleep in a warm, wriggly pile of brothers and sisters. Then suddenly it's just them and a cold, empty crate.

Littermate's warm pack and super-soft plush give your pup something cosy to burrow into, so the crate feels a lot less lonely.

3. You'll actually get some sleep (and lose the guilt)

No more kipping on the sofa next to the crate, or lying awake debating whether to let them cry it out.

Your pup has company, so you can switch off. Use it alongside a calm bedtime routine and it gives that routine a proper head start.

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4. It does the job of three old tricks in one

The ticking clock gives sound. The hot water bottle gives warmth, until it goes cold or gets chewed. The t-shirt gives your smell.

Littermate gives your pup a heartbeat, warmth and something to cuddle, all in one. And the heart is USB rechargeable, so there's no hunting for batteries at midnight.

5. You can try it for 30 nights, risk-free

Every pup is different, so we don't expect you to take our word for it.

Give Littermate 30 nights. If your pup isn't settling better, we'll refund you in full. No faff, no awkward questions.

See if it's right for my pup
 4.8 | +680 reviews

Heartbeat Puppy

Heartbeat Puppy

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What our customers say

  • Moving into a new home was a big change for Jess, and she felt unsettled during that first week with boxes everywhere. The first thing I unpacked for her was her Snuggle Buddy. Now she curls up on the bed with it while I slowly get the rest of the house sorted.

    Emma, Bristol

  • The first week with Bella, I was sleeping on the floor next to her crate and crying almost as much as she was. I honestly started wondering if I’d made a huge mistake. After three nights with her Snuggle Buddy, she was sleeping through the night. And finally, so was I.

    Charlotte, Manchester

  • Nobody tells you how loud a tiny puppy can be at 3am. Milo would cry every time we left the room. Now he takes his Snuggle Buddy everywhere and curls up with it in the kitchen while I make breakfast. Honestly, one of the best things we’ve bought for him.

    James, Bristol

  • We adopted Max from a shelter when he was four, and he struggled to settle in at first. He was constantly pacing, whining and watching the door. I never thought a cuddly toy would make much difference for an older dog, but now he rests his head on his Snuggle Buddy every afternoon. It’s lovely to see him finally feeling at home.

    Linda, York

  • Bonnie is twelve and moving to our new cottage really unsettled her. She stopped sleeping in her own bed. Since getting her Snuggle Buddy, she curls up with it every night again, and this year’s fireworks season was the calmest we’ve had in years.

    Margaret, Bristol

  • Archie has always struggled with being left alone, especially at night. We tried everything, but nothing seemed to help him settle. Since getting his Snuggle Buddy, he’s much calmer and finally sleeps peacefully in his own bed. I only wish we’d found it sooner!

    Susan, Leeds

    Your questions, answered

    It's not magic, and every pup is different. But it recreates exactly what your puppy is missing (mum's heartbeat, warmth and a body to curl into), which is why heartbeat toys have been a go-to for puppy parents for over 20 years. Use it alongside a calm bedtime routine. And if your pup isn't settling better within 30 nights, you get your money back.

    The heartbeat is soft and gentle, not a loud tick. Top tip: let your pup sniff and cuddle Littermate during the day first, so it's already a familiar friend by bedtime.

    Littermate is made for snoozing, not chewing. The heart and warm pack sit inside a zipped pocket, tucked well away. As with any soft toy, keep an eye on serious chewers and take it away if it gets damaged.

    The heart is USB rechargeable, so there's no hunting for batteries at midnight. Give it a charge during the day and it's ready for bedtime.

    Yes. Zip out the heart and warm pack, then pop the plush in the washing machine on a cool, gentle cycle and let it air dry. Puppy accidents happen, we get it.

    Orders arrive within 7–12 working days with free tracked UK delivery. Collecting soon? Order now so it's ready for night one. Bonus tip: ask your breeder to rub Littermate on mum and the litter before pick-up day, so it smells like home.

    You can, but a clock only gives the sound. Littermate gives your pup a heartbeat, warmth and something soft to snuggle, all in one, and it won't keep you up ticking all night either.

    Then you don't pay. Try it for 30 nights. If your pup isn't settling better, get in touch and we'll sort a full refund.

    Bringing your pup home soon? Get Littermate ready for night one.

    Free tracked UK delivery · 30-night snooze guarantee · Machine washable

    Order before pick-up day so it's waiting for them when they get home.